One in a Million… One by One in Birmingham… one://B’HAM

Birmingham-native, Cherie Fields, is a communications expert with 15 years of employee, public, media and community relations experience. Cherie has demonstrated her commitment to the growth and promotion of the Birmingham area through her professional and personal endeavors. In the late 1990s, Cherie served on the United Way of Central Alabama’s Campaign Cabinet on behalf of Protective Life Corporation’s award-winning campaign. Cherie has also served with Girls, Inc. (Board member), Childcare Resources (Board member), Birmingham Civil Rights Institute Leadership Council (Founding Member), Birmingham Museum of Art “Art on the Rocks” (Host Committee Member), Alys Stephens Center (Youth Mentor), YWCA of Central Alabama Purse & Passion (Program and Public Relations Committee Member), YWCA Art of Passion (Host Committee), March of Dimes Signature Chef’s Gala (Publicity Chair), Cultural Alliance of Greater Birmingham (Citizen Review Panel). She currently serves as a Junior Patron of the Birmingham Museum of Art and as a member of Birmingham Urban League Young Professionals. 
Professionally, Cherie has maintained her advocacy for Birmingham and Alabama by coordinating five editorial tours, including the “Alabama’s Ride to Freedom Tour” on behalf of the State of Alabama Department of Tourism in 2002 and 2003. These historic tours brought dozens of national and international publication writers to Birmingham to learn and share more about Alabama’s civil rights heritage. These tours garnered national coverage through media vehicles such as C-Span, Essence Magazine, Southern Living and United Kingdom’s The Guardian. Through her work with prestigious advertising firms such as O2 Ideas and Lewis Communications – two Birmingham-based companies – Cherie has executed public relations campaigns for clients in wireless communications, tourism, law enforcement, education, automotive, entertainment and fashion industries. Her media relations efforts have generated positive coverage for clients in USA Today, Los Angeles Times, Chicago Tribune, Atlanta Journal Constitution, Birmingham News, Birmingham Times, Southern Living, Essence Magazine, The Times-Picayune, St. Louis Post-Dispatch, Florida Times-Union, the Guardian, C-SPAN, WSB-TV, Good Morning America, NBC Today Show, NBC Nightly News, CNN, ABC World News Tonight, CBS Morning News, National Geographic and FOX News.  As the internal employee relations administrator for Protective Life Corporation’s 2,500 employees, Cherie’s project management and communication skills were showcased and honed as she directed the company’s employee relations, internal and external communication efforts.Personally, Cherie has appeared in national and local media, including FOX, MTV, WB and UPN television networks. She was the host of “Time 4 Change,” Birmingham’s first home redecorating television show on CBS in 2003, and also appeared as a background actor in “Big Fish,” a Columbia Pictures film directed by Tim Burton in 2003. More recently, Cherie served as a contributing writer for Birmingham View magazine and has appeared in the award-winning Birmingham Magazine several times. Cherie continues to pursue acting and modeling opportunities. Cherie was honored on Birmingham Magazine’s “Hot List of 2006” and she is one of the Birmingham Business Journal’s “Seven People to Watch in 2007.”From http://relaxitshandled.com/About_Us.html